Swift Springs joins CARS Tour as contingency sponsor

FOR IMMEDIATE RELEASE – Mooresville, N.C. (March 19, 2023) – The Solid Rock Carriers CARS Tour will have the support of a new partner as it pushes forward on the 2023 season.

Swift Springs, which is currently based out of Chino Hills, California, is joining the CARS Tour as a contingency sponsor in both the Late Model Stock Car and Pro Late Model divisions as part of the company’s broader effort to provide short track competitors the assistance they need to race each weekend.

Frank Simonetti, who serves as the Motorsports Director for Swift Springs, believes a bright future is ahead for the CARS Tour following its acquisition by Dale Earnhardt Jr., Kevin Harvick, Jeff Burton and Justin Marks, which is why he was eager to have the company be a part of the series’ new era. 

“We’re excited about the new ownership coming in and the potential for growth in the series,” Simonetti said. “We already have a lot of racers in the series that run our springs, so we feel this is a great way to develop relationships and give back to the racers.”

The involvement of Swift Springs in the CARS Tour extends far beyond simply being a contingency sponsor.

In both divisions, the driver who finishes in third place will receive one free spring ahead of the next event on the calendar. The LMSC and PLM Tour champions are also going to be rewarded with a set of four free springs at the end of the 2023 season. 

Simonetti added there is going to be a heavy emphasis on educating competitors as part of their trackside technical support. He said drivers need to be properly informed on how to use Swift Springs products, but he also takes pride in listening to competitors so he can make decisions based around their needs. 

With a clientele consisting of Jared Fryar, Cale Gale, Lee Pulliam Performance and Kevin Harvick’s son Keelan, Simonetti understands that pavement racing needs all the support possible to ensure it thrives in an evolving motorsports industry. 

By endorsing the CARS Tour and its new ownership group on many different fronts, Simonetti is confident a key step is being taken towards keeping a vital part of short track racing alive. 

“To me, the series has a much better foundation now,” Simonetti said. “All four gentlemen involved in the ownership of the series understand how important it is for these classes to be successful. Racing is not cheap anymore and we need to build from cradle to grave so that pavement racing has a future in this country.”

Swift Springs’ new relationship with the CARS Tour is part of an initiative by the company over the past several years to increase their footprint in motorsports. Simonetti said these efforts have resulted in Swift Springs gaining clients in pavement racing, dirt racing, quarter midgets, bandoleros and legends cars. 

Simonetti hopes to expand upon his involvement with the CARS Tour in future seasons but is currently focused on working closely with series founder Jack McNelly and the new owners to get the most out of the partnership in year one.

“We just want to be involved in this series for a long time,” Simonetti said. “This is a great opportunity and we’re going to look and see if there are additional opportunities to enlarge our footprint in the series. This came on late for us, but we’re very excited about everything and we’re looking forward to helping grow the series.”

About Swift Springs

Founded in 1997 as a motorsports division of Tokyo Hatsujo Manufacturing Co, Ltd., Swift Springs is an acronym that stands for Springs With Intelligence From Tohatsu. The company is the only spring manufacturer in motorsports that has their own foundry and makes their own material.

By doing this, Swift Springs has been able to formulate materials to fit any application for the construction of a spring, which has garnered the company a popular reputation in the motorsports community. Among the impressive clientele Swift Springs has amassed since its inception includes teams that have raced in the 24 Hours of Le Mans and the Nürburgring 24 Hours.